Rumble Boxing
AGENCY
JWALK
CREATIVE DIRECTOR
Geoffrey Dunne
STRATEGIST
Lauren Kosteski
ART DIRECTOR / SENIOR DESIGNER
Ennis Chung
JUNIOR DESIGNER
Nate Cover
Rumble Boxing is an American fitness franchise that has revolutionized the industry with its unique boxing-inspired workouts featuring aqua punching bags. Launched in 2017, Rumble quickly garnered a dedicated following including celebrities like Selena Gomez and David Beckham. The brand's popularity and success led to its acquisition by Xponential Fitness in 2021 who has since expanded Rumble's footprint globally. Founders said this was the “most thorough brand bible we’ve ever received!”