Fresh Empire – Be Next / Be Heard
DIRECTOR
Motion Family
PRODUCTION COMPANY
Samacan
PRODUCER
Jeff Schroeder
Richard Minkoff
DIRECTOR OF PHOTOGRAPHY
Kristian Zuniga
EDITOR
Andy Paul
PHOTOGRAPHY
Diwang Valdez
CASTING
Jae DeSouza
Ennis
Fresh Empire is an award winning campaign launched by the FDA to prevent and reduce cigarette smoking among youth ages 12-17 who identify with hip-hop culture, specifically African American, Hispanic, and Asian American and Pacific Islander youth. Models selects included personalities/local up and coming talent such as Odalys, Michael ‘Maikeeb Kills’ Benyamin and Clintn.
