Masha’s
BRAND ARCHITECT / LEAD DESIGNER
Ennis
SENIOR DESIGNER
FortyOunceGold
WEBSITE DEVELOPER
Hanatomiy
Masha’s “guilt-free bakery classics” makes gluten-free products. The full rebranding of Masha’s included a new visual identity, communication strategy, packaging design, product photography and marketing campaign + food styling, ecomm website design & development.
Brand mascot nicknamed Mini Masha is based on Maria, the founder and recipe creator. Her birth name is Masha. Mini Masha's signature posture is inspired by a childhood photo of Maria. Her gesture is useful for holding up health claim badges and windows on packaging. The larger the object she holds in comparison to her body the better. She’s strong but mighty thanks to a good, paleo diet.
